While the project had some pre-existing material created by the Marlins, and it was entrusted to me to use that to create the new signature assets to help them promote those events. Overall the project took about two weeks to complete and over 100 different assets were created.
I was brought on by the great people at WOW MKTG to help them develop all print, digital, social media, and in-game assets for the opening week of the Miami Marlins Park event called Party en el Parque.
It was a new concept to draw in crowds of all ages to the Miami Marlins park to celebrate, dine, dance, and celebrate their home team every weekend and increase attendance.
Social Media for Instagram, Twitter, and Facebook