Various branded collateral material for MiamiCentral, the now multi-use property development in Downtown Miami.
MiamiCentral is an on-going project in which I support the sales and marketing team with designs for various collaterals while keeping to the brand aesthetic. From postcards to recently maps, I make sure that the elements can be scaled to different media if necessary.
When maps are requested they can be a handful of information, this is when I take time to discuss and recommend what designs might be able to convey the information needed but also so they can be easy to read by any viewer. As well, making it scale to different formats if needed between print and digital.
