A project I helped Wunderman Thompson | WPP develop as part of a sales pitch for the North Carolina Education Lottery. The scope of the project entailed using the NCEL 7's new ticket line and propose different ideas on how to play with the mysticism of the number and explore visual representations which could best suit it and display them as point of sale posters at local stores.
Below are the first examples which considered themes that invoked depth, concealment, and wonder. After some refinement the team had picked three to be produced as high fidelity mock ups for the pitch with some adjustments to better showcase the product themselves.
